Online fundraising where all you do is approve.
After the Test Flight, fly online runs for you on an ongoing basis. We build campaigns, ads and landing pages in your brand. You approve, and we take care of the rest, from tracking and tests to the follow-up with your donors via WhatsApp and email.
- You approve
- About 5 minutes per approval
- We do the rest
fly online: then about 5 minutes per approval
Where online fundraising often gets stuck in daily work
Three platforms, three dashboards
Meta, TikTok and Google mean three logins, three sets of rules and someone to operate them. Your team lacks the time.
Approvals run through emails, chats and screenshots
Nobody has an overview of who approved what, and every correction starts again from the top.
Donors give once and never hear from you again
The thank-you message and the ask for a second gift get left undone because nobody gets to it.
Who does what
You give the goal and the approval
- You give us a briefing with goal and framework.
- You approve ads and landing pages or ask for changes.
- You see the results.
We do the rest
- Set up and manage campaigns for Meta, TikTok and Google
- Create ads and landing pages in your brand
- Set up tracking so every donation belongs to a campaign
- Set up and evaluate tests
- Connect payments, with Stripe or your own form
- Welcome and thank-you messages via WhatsApp and email
- Bring all results together in one view
What is a community member, and why is an email address on its own worth nothing?
Lead generation often fails. An email address from some random person hardly converts, which many in the sector now say. The person does not know your organisation and never replies. A community member is the counterpart.
An email address
You do not know why the person is there, and they do not know what you stand for. It usually stays an address. A gift rarely comes out of it.
A person who fits you
They enter your community through a door opener, share the values of your organisation and can be reached directly.
Whoever walks through the door fits
The door opener makes sure the person matches the values of your organisation. A piece of information about the person, captured on the way in, confirms it. So they meet a part of your organisation right away, for example a topic or a project. That creates belonging.
It is where people reply
Benchmarks show that WhatsApp messages are opened many times more often than emails. Following up on abandoned forms within 24 hours by WhatsApp recovers more than ten times as many as email.
Two ways fly online runs
You set the media budget, we build the community
You fix a media budget per month. With it we build your community: community members who fit you through a door opener and whom you reach directly, for example via WhatsApp.
We carry the costs, you pay per donor won
We finance the acquisition of new donors. You pay for each donor we bring you.
What working together feels like
Schematic view: from briefing to go-live, and what gets easier with every approval.
Every approval gets easier
You keep approving as you go. The model learns from your corrections how your brand sounds and looks. Proposals fit earlier, and every approval costs you less effort.
Change requests per approval
Donation Engine
The gift arrives and belongs to the campaign that brought it. You approve the copy, and the model proposes it ever closer to your brand.
Community Engine
Every message fits the person: with their name, the topic from the door opener and a real update from your work. It informs and asks for nothing. You approve the copy, and the effort drops with every round.
Schematic view. The product screens look different, figures are examples.
What you get
- Campaigns on Meta, TikTok and Google that go live in your brand
- Landing pages that match the ad, on your own domain
- Consistent tracking: every donation belongs to a campaign
- Tests with a clear winner whose learnings feed the next campaign
- One view across all platforms with cost per donor
- Automatic follow-up via WhatsApp and email
Everything runs through your approval. If an approval is not confirmed, nothing goes live. What a campaign brings in only the campaign shows. There is no guarantee of results.
Online donors flow into your donor data. Daisy and Selection use it to plan and optimize the whole year.
Frequently asked questions
What is fly online?
fly online is our service for your online fundraising in day-to-day use. We build and manage campaigns, landing pages, tracking and the follow-up with your donors. You approve.
What does my team have to do?
Give a briefing and approve campaigns.
Does anything go live without my approval?
No. Every ad and every landing page is reviewed before it goes live. If the approval is not confirmed, nothing is published.
Which platforms does it run on?
Meta, TikTok and Google.
Can I keep my donation form?
Yes. You use the built-in Stripe checkout or connect your existing form. Either way, the donation is attributed to the campaign that earned it.
How does this relate to the Test Flight?
The Test Flight (our online benchmark) is the starting point: a managed test run that shows your own numbers after about 10 weeks. fly online is the day-to-day operation after it.
Does fly online guarantee results?
No. What a campaign brings in only the campaign shows. You see the numbers and decide how to continue.
How much online fundraising should run for you?
Pick a time. 15 minutes are enough.
First campaign live, 30 minutes of effort →fly online: then about 5 minutes per approval