Win new donors online without building a team.
Meta, TikTok, Google, plus approvals by email and chat: most teams do not have the time. We build and manage the campaigns, you only approve.
- One-off: Test Flight
- Ongoing: fly online
First the Test Flight, then fly online
Test Flight (online benchmark)
We start a test run with Meta ads and manage it from start to finish. After about 10 weeks Daisy gets in touch on her own with your cost per community member and per monthly donor, the break-even and a suggestion for what comes next.
fly online
You build the foundation and move away from Meta. Interested people become community members you reach directly, and from them come donors and monthly donors. Your community becomes your digital house file: like offline, but cheaper to reach than prospect lists.
The Test Flight shows you what is possible. With fly online you keep flying without a team of your own.
Test Flight: how Daisy reports back after 10 weeks
An example from the product, shortened. The numbers are made up, not a real run.
Daisy manages the Meta campaigns and will reach out as soon as results are available.
Your test has been running for 10 weeks. I've analysed the Meta campaigns, community members and first donations. Here is the overview and my recommendation for next steps.
What this means: A community member costs €11 and breaks even after about 13 months. After that, they generate income without any further cost.
| Step | Budget |
|---|---|
| 1 · Build the foundationCommunity Engine and Donation Engine: reach interested people directly as community members and convert them into donors and monthly donors. Less reliance on Meta. | approx. 60% |
| 2 · Grow on performanceIncrease budget only where early signals show that cost per monthly donor is below their value of approximately €190 in year one. | approx. 40% |
Goal: With every campaign, you build more of your own community and reduce your reliance on Meta.
Shall I draw up the plan for the next 6 months?
Frequently asked questions
What is the Test Flight?
Our online benchmark: a managed test run that gives you your own online numbers instead of industry estimates.
How long does the Test Flight take?
About 10 weeks. Then Daisy gets in touch on her own with your numbers and a suggestion for what comes next.
What is fly online?
The day-to-day operation afterwards. We build and manage campaigns, landing pages, tracking and follow-up. You approve.
Do I have to build a team for this?
No. You give the briefing and approval, we take care of the rest.
Is there a guarantee of results?
No. What a campaign brings in only the campaign shows.
Does this also work for winning members?
Yes, the starting point is the same. Like a monthly donation, a membership is a recurring payment. You work out what a new membership costs today and check whether you can come in below that online.
How much online should run for you?
Pick a time. 15 minutes are enough.
Know your real online costs in 10 weeks →Test Flight: short briefing, your approval, we run the rest
Calculate first, then check
What is a new donor worth over the years? The donor lifetime value calculator shows in 2 minutes how the ROI of your acquisition shifts after 1, 3 and 5 years.
Calculate lifetime value →Free, no sign-up, with example values